VIKTORIIA LI
CREATIVE DIRECTION · VISUAL IDENTITY · CONTENT
DUBAI · WORLDWIDE
ABOUT 01
Viktoriia Li

I SHAPE HOW
BRANDS LOOK,
FEEL AND
COMMUNICATE
VISUALLY.

Working across visual identity, styling, photography, videography and AI creative. From the first visual direction to the final content — creating clean, distinctive and consistent brand worlds.

WORK 01

VISUAL IDENTITY
& STYLING

01
FP FLOWERS
Floral Studio · Dubai
Visual direction and content development for a floral studio. Building a consistent visual language across photography, video and digital content.
SCOPE
Creative Direction
Visual Styling
Photography
Videography
AI Creative
Content Direction
FP Flowers
FP Flowers
FP Flowers
02
GOSHÁ
Floral Studio · Dubai
Creative direction and development of a distinctive visual language for a contemporary floral brand.
SCOPE
Creative Direction
Visual Identity
Visual Styling
Photography
AI Creative
Project 02
Project 02
Project 02
03
PROJECT NAME
Brand Project
Visual identity, styling and creative content developed around the character of the brand.
SCOPE
Creative Direction
Visual Styling
Photography
AI Creative
Project 03
Project 03
Project 03
SELECTED PROJECTS
DRAG / SCROLL →
WORK 02

PHOTOGRAPHY
& VIDEOGRAPHY

01
NÓRA
Fashion · Dubai
Photography and motion content developed for a contemporary fashion brand. Editorial imagery and social-first video created around the collection.
SCOPE
Photography
Videography
Content Direction
UGC Content
Editing
NÓRA
NÓRA
02
EDITORIAL PROJECT
Photography
Editorial photography focused on movement, styling and atmosphere.
SCOPE
Photography
Art Direction
Styling
Retouching
Editorial Project
Editorial Project
03
OBJECTS & SPACES
Product · Hospitality
Photography and motion for objects, interiors and spaces with a clean editorial approach.
SCOPE
Photography
Videography
Visual Styling
Editing
Objects and Spaces
Objects and Spaces
SELECTED PROJECTS
DRAG / SCROLL →
WORK 03

AI
CREATIVE

Selected AI-generated imagery, visual experiments and creative concepts across fashion, objects, flowers and brand storytelling.

FASHION
AI Creative
EDITORIAL
AI Creative
CAMPAIGN
AI Creative
AI MOTION
OBJECT / FLORAL
AI Creative
SELECTED AI WORK
Creative direction, concept development, AI image generation, motion and post-production.
CONTACT / 04

WORK
WITH ME

Available for creative direction, visual identity & styling, photography, videography and AI creative projects. Based in Dubai and working internationally.
CONTACT VIA WHATSAPP CONTACT VIA INSTAGRAM
DUBAI · WORLDWIDE
PERSONAL TRAINING
DUBAI · WORLDWIDE

LEARN
WITH ME

PHOTO / VIDEO

Personal one-to-one training built around what you want to learn. From creating visual ideas to shooting, editing and developing your own creative workflow.

WHAT I TEACH
AI
PHOTOGRAPHY
VIDEO
CONTACT VIA WHATSAPP INSTAGRAM
PERSONAL · ONE-TO-ONE
ONLINE · OFFLINE